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Where did it all start, and why is it one of the most listened to English speaking stations on the Costa Blanca?
Well, it all started back in 2008, when two of the current three directors (who have over 50 years of broadcasting experience decided to book family holidays on the Costa Blanca, as well as using the time to catch up with family members who had been living in Spain for several years.Having spotted a gap in the market for a live, local, and personality led station, Cool FM was born. With presenters all living locally, our listeners are always kept up to date with the latest news and info from our target broadcast area.
A certain Mr Evans quotes: “You cannot be a dentist one day, and a radio station owner the next day. It just wont work. Radio is a business that requires a lot of hard work, and most importantly, a lot of knowledge and experience behind it if it’s going to work. You need to know what the listener wants, what makes them tick. The music needs to be programmed to that listener, and If you don’t get the basics right, then turn off the lights and go home.
So, you ask why did they come to Spain to start Cool FM ? - Well due to the many changes in the UK radio industry, along with takeovers of many local stations by national companies, the directors at Cool FM felt that the time was right to move on, and the time was right to look for to other opportunities.Having noticed the lack of good local radio on the Costa Blanca, Cool FM 97.4 was born.
Over the last 10 years Cool FM has grown at a steady rate, attracting and working with many local and national companies, to help them market their businesses, albeit at the worst time, world recession came which has made difficult times for all.
Cool FM 97.4 continues to invest and develop to bring quality radio to its audience.We hope you enjoy what we do, and if you would like to share any thoughts, good or bad, then please feel free to contact us at anytime via our contact page
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