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Thomas Cook axe Club 18-30 holidays

Written by on May 15, 2018

It looks as though the era of cheap and cheerful holidays to Aiya Napa, Zante and Magaluf are coming to an end, as the party destinations made popular in the 90s are no longer appealing to Millennials.

Thomas Cook has decided to put its famed Club 18-30 brand to rest after providing 20 years of raucous holidays for young sunseekers – many of whom were going abroad without their parents for the first time.

At its peak, Club 18-30 was sending around 100,000 people abroad every year and even generated a cult TV series, with it’s legendary slogan: “It’s go big or go home, and only the legendary will do.”

By 2001, the brand’s reputation landed its own television show, ITV’s Club Reps, which saw groups of 18-30 reps showing holidaymakers around party islands.

However, those days are over and research shows that social media now plays a big factor when young people choose a holiday, with experts branding it “ego travel.”

Article: W3 Live News


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